About Us

Nau mai, haere mai — Welcome to The Mum Collections

We are a proud Māori pakihi (Māori business) based in Rotorua, Aotearoa New Zealand, rooted in the values of aroha (love), manaakitanga (care and hospitality), and whānau (family). Everything we create is inspired by the deep love we have for our tamariki (children) and the whānau who nurture them.

Five years ago, The Mum Collections was born from a simple but powerful vision — to provide our people with high quality baby and kids products at a price that wouldn’t break the bank. We saw a gap and we filled it with aroha, because every whānau deserves the best for their pēpi, regardless of budget.

From soft swaddles and hooded towels to cosy knits and blankets, our products are crafted with intention — designed to wrap your pēpi (baby) in warmth, comfort, and love from their very first days.

We have grown so much since those early days, and we are proud to now also support our whānau through our in-store clothing range — quality, affordable clothing available at our physical store in Rotorua. Come in and see us! We love connecting with our community face to face.

This business has always been about more than products — it has heart. It was built with heart, it runs with heart, and no matter how much we grow, that will never change. Our promise to you is simple: we will always show up for our whānau, with the same aroha and dedication that started it all.

Thank you for supporting our Māori business and for being part of The Mum Collections whānau. It means the world to us.

Ngā mihi nui,
The Mum Collections